I'm a Designer with experience translating ambiguity and hard specs into easy-to-use products.sss
I normally work in *highly technical environments* where full ownership is required across design and development.
About
Designer Tools
Dev skills
Selected Projects
Amazon-ZooxOperational Tools Design
SF, 2022 — Present
I led the UX strategy for Zoox TeleOperations, defining the application architecture, navigation, and interaction patterns behind a suite of operational tools. I translated complex business and technical requirements into intuitive user experiences, partnered closely with engineering to ensure high-quality implementation, and helped build and scale the Zoox-UI design system used across multiple products. Through user research, usability testing, and continuous iteration, I improved consistency, efficiency, and the overall operator experience.
SkillzDeveloper Experience
SF, 2021 — 2022
Designed tooling that allows Game Studios to create complex game dynamics such as Player progression, In Game Items and Seasons.
AmeliaAI agents Design
SF, 2018 — 2021
At Amelia, I led the design of several AI products, including the redesign of the Cognitive IDE, a tool that helps engineers organize, clean, and disambiguate conversational AI training data; the 1Store Cognitive Market, a marketplace for discovering and testing pre-trained voice assistants; and Mind View, a dashboard that visualized the inner workings of Amelia's machine learning arbitration system, featuring interactive 3D WebGL visualizations to make complex AI concepts accessible to customers, executives, and the media.
IPsoftProduct Design
NYC, 2015 — 2018
I redesigned internal speech-to-text tooling used to evaluate and compare multiple providers, including Google, AWS, Nuance, and Verbio, while also leading the creation of the company's accessible, responsive Design System with shared design tokens and TypeScript components. In parallel, I introduced UX best practices, including user research, UI guidelines, and a structured design-to-engineering handoff process that improved collaboration, consistency, and development speed across teams.
DirecTVBrand Design
NYC, 2014 — 2015
Participated in the adaptation and implementation of Directv's branding and messaging for the Latin-American and Hispanic market in the US.
TechstarsUX Designe
NYC, 2014
Served as the in-house UX specialist at Techstars New York. Helped company founders achieve product market fit, fix broken user flows and run usability tests.
TeamamericaUX Design
NYC, 2010 — 2013
In charge of designing Dashboards used by the staff in charge of handling cancellations, allotments and dynamic pricing.
Coca-ColaGame Design
CDMX
Worked as a designer for online interactive games.
Profile
- Experience working across organizations to collaborate with engineers, researchers, and QA while overseeing products from conception to launch.
Education
- B.A. — Design & Visual Communications (Facultad de Arte y Diseño / UNAM)
- B.A. — Visual Arts (ENPEG / Instituto Nacional de Bellas Artes)
- Translator Diploma (English–Spanish, CELE / UNAM)
Interests
- User Experience
- Frontend Development
- Accessibility
- Design Systems
- Enchiladas
Cid is an absolute pleasure to work with. Cid jumps into projects and makes magic happen on even the shortest of timelines
Cid is one of the most energetic, talented, and good hearted people I know in the community. So he won't hesitate to help you
I had the great pleasure of working with Gerardo he is professional, proactive and a great communicator. He's creative and always open to new ideas. His technical skills are excellent, and he's super fast.